For brand owners and e-commerce sellers, teeth whitening is the highest-margin, most claim-sensitive corner of oral care — a category where getting the compliance right is the entire game. This page is written for that decision: the formats, the peroxide and claim rules that vary sharply between markets, and how to launch a whitening line that clears customs and retail onboarding cleanly.
We source and export whitening strips, gels, pens, powders and complete whitening kits, predominantly under your own brand. Because whitening sits at the boundary between cosmetic and regulated treatment in many markets, a well-documented, conservatively positioned supply is what separates a defensible launch from a blocked one.
| Specification | Available options | Buyer relevance |
|---|---|---|
| Format | Strips, gel + tray, whitening pen, powder, complete kit | Kits command the highest perceived value |
| Active approach | Peroxide-based and peroxide-free (e.g. charcoal, PAP-positioned) | Peroxide level is the central regulatory variable |
| Story | Charcoal, natural-positioned, enamel-safe positioning | Peroxide-free suits markets that restrict peroxide |
| Pack | Retail box, kit, e-commerce-ready carton | Presentation drives online conversion |
| HS heading | 3306.90 (oral/dental hygiene preparations) | Cosmetic-class; treatment status varies by market |
Whitening is the most claim- and ingredient-sensitive product in oral care, and the documentation bar is the whole story:
Own-brand whitening products are quoted by format and specification, with custom kit configuration and e-commerce-ready packaging available. Because peroxide rules and claims drive the whole project, we recommend confirming the destination's regulatory position before locking formulation and artwork.
Yes — charcoal and other peroxide-free approaches, which sidestep peroxide-concentration limits in markets that restrict them.
Only with supporting evidence. Whitening-positioned and stain-removal-support language is the safe, effective route; we advise on wording and the testing a stronger claim needs.
Permitted consumer peroxide levels vary sharply by market; exceeding them can block a shipment. Confirming the destination's limit before formulating is essential.
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